Surely it’s obvious, right?  Duh, the people in the room??  Well, maybe.  And who will they be presenting to?  Think about it: the audience for your presentation of course includes the people you will have in the room, but if you want those people to act on your presentation then remember that they in turn have an audience. 

As well as providing practical techniques to help everyone deliver great presentations, this is also a cracking read (even though we know the ending). Engaging, inspiring, brilliant and laugh-out-loud funny are just some of the praises to heap on Jon’s book. If more people adopt the approach he provides, we may be spared ‘death by Powerpoint’ and badly thought-through presentations.

Highly recommended for anyone involved in creating, evaluating, selling or buying creative work.  It’s great to read the views of someone who has done the job, won awards and all fairly recently.  There are some real nuts and bolts, basic things to get right, such as emphasising selling the client’s product or service when you’re selling creative work.  Steve covers the process through building strong client relationships, getting a great brief, evaluating the work that results and then selling it successfully.  There are valuable tips in here whether you are starting out on your career or running a department, or your own agency.  It’s a recommended read for everyone I train to sell creative work. Buy it here